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Santa Barbara Ocean Friendly Restaurant Project

Award Period: 

Tuesday, May 1, 2018 to Sunday, May 31, 2020

Award Amount: 

$25 000

Agency Name: 

Zegar Family Foundation

Award Number: 

SB180192

PI First Name: 

Douglas

PI last name: 

McCauley

MSI Person: 

Area/s of Research: 

Abstract: 

In collaboration with the Benioff Ocean Initiative and the Surfrider Foundation, two graduate-level UCSB students will be employed for the summer of 2018 to lead the launch of an Ocean Friendly Restaurants (OFR) program in Santa Barbara. The OFR program helps restaurants minimize their impact on the ocean by adopting practices that reduce single-use plastic waste, maximize energy efficiency and conserve water. As part of their scope of work, the interns will:

  • Implement the OFR communication strategy that was developed by students in the Bren School Communication Capstone during the spring of 2018
  • Enroll new restaurants in the OFR program and maintain restaurant relationships through the registration process
  • Plan and administer surveys to quantify restaurants’ plastic waste reduction achieved through the OFR program
  • Design and implement a public outreach campaign around OFR, including writing press releases, assisting to develop graphics on ocean plastics, and creating social media and website content
  • Plan public events at OFRs, including a program launch event and events celebrating key program milestones (e.g. 25, 50, 75 restaurants enrolled)
  • Assist with training and overseeing Surfrider OFR volunteers, including coordinating restaurant outreach and maintaining a shared database of restaurants
  • Collaborate with local nonprofits, government bodies, and green business certification programs as needed